Google has announced its plans to include ‘page experience’ in the search engine ranking factors. Google will also allow non-AMP sites to be featured in the ‘Top Stories’ section on mobile devices.
Page experience will measure user perception and user experience when interacting with a webpage.
Google will determine page experience, based on Core Web Vitals as well as age-old SEO factors, like HTTPS, mobile-friendliness and responsive pages.
Although Google has removed the AMP requirement for articles to rank under ‘Top Stories’, it will still support the AMP framework and link to AMP pages when possible.
For more on Accelerated Mobile Page (AMP) click here
While all of the components of page experience are important, we will prioritize pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn’t override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search,”
Web developers and site admins will now have to brace themselves for these changes and keep in mind web page experience when creating their SEO strategy.